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The North Face


To demonstrate that the North Face sells the most efficient winter clothes, we install a very special fitting room in the jackets department of the "Galeries Lafayette" in Paris. The fitting room is an airlock simulating, in real time, the weather conditions of any city in the world. 

Customers can compare several jackets in different cities, and see that the North Face offers the best answer to cold winds and rainy days.

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The North Face


To demonstrate that the North Face sells the most efficient winter clothes, we install a very special fitting room in the jackets department of the "Galeries Lafayette" in Paris. The fitting room is an airlock simulating, in real time, the weather conditions of any city in the world. 

Customers can compare several jackets in different cities, and see that the North Face offers the best answer to cold winds and rainy days.

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Orange


To promote the Orange Cloud and its three main functions “saving,” “accessing,” and ‘sharing,”- to existing consumers who have but don’t use the service - we asked extraordinary magician Dan White to create 3 tricks that could only be done thanks to the cloud.

Orange


To promote the Orange Cloud and its three main functions “saving,” “accessing,” and ‘sharing,”- to existing consumers who have but don’t use the service - we asked extraordinary magician Dan White to create 3 tricks that could only be done thanks to the cloud.

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Aslta


To promote a Sign Language organisation that offers lessons to non-deaf people, we partner with a rapper and subtitle his gestures - with what they actually really mean in sign language - on his video clip. 

Aslta


To promote a Sign Language organisation that offers lessons to non-deaf people, we partner with a rapper and subtitle his gestures - with what they actually really mean in sign language - on his video clip. 

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Anz Bank


In 2015, ANZ Bank sponsored the Spectrum Now Festival in Sydney. To make sure their partnership wouldn’t be missed, we turned the city blue. From empty retail stores to parks and malls, we built blue stages everywhere in Sydney, giving the chance to hundreds of unknown artists to be a part of the festival too, not just by attending the events, but by being the events.

ANZ Blue Rooms were such a success that they’ve been on the official program of the festival since then.

Anz Bank


In 2015, ANZ Bank sponsored the Spectrum Now Festival in Sydney. To make sure their partnership wouldn’t be missed, we turned the city blue. From empty retail stores to parks and malls, we built blue stages everywhere in Sydney, giving the chance to hundreds of unknown artists to be a part of the festival too, not just by attending the events, but by being the events.

ANZ Blue Rooms were such a success that they’ve been on the official program of the festival since then.

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DbS BANK


To promote iWealth (DBS’ app for its wealthiest clients), we partner with IBM Watson to predict people’s future. The system generates very realistic timelines based on the user’s personal data and the statistics of similar demographics. 

DbS BANK


To promote iWealth (DBS’ app for its wealthiest clients), we partner with IBM Watson to predict people’s future. The system generates very realistic timelines based on the user’s personal data and the statistics of similar demographics. 

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Fashion Writing


When I'm not working for advertising agencies, I spend my time writing articles for blogs and magazines.

I tend to write about Fashion (Trends, Interviews, Fashion Week reviews...) but I also have experience reviewing exhibitions, gigs, plays and restaurants.  

Fashion Writing


When I'm not working for advertising agencies, I spend my time writing articles for blogs and magazines.

I tend to write about Fashion (Trends, Interviews, Fashion Week reviews...) but I also have experience reviewing exhibitions, gigs, plays and restaurants.  

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Lancaster


In this series of viral films to promote a new generation of Lancaster products, we play a little game of truth and dare with a woman who doesn't want to have to change her behaviour depending on the sun rays, uv lights or pollution.

Lancaster


In this series of viral films to promote a new generation of Lancaster products, we play a little game of truth and dare with a woman who doesn't want to have to change her behaviour depending on the sun rays, uv lights or pollution.

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Google Home


A social campaign for the UK + a campaign (TV, Print, Banners) for the French Market. Live in September. 

Google Home


A social campaign for the UK + a campaign (TV, Print, Banners) for the French Market. Live in September. 

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Viber


For the past year, I have been working directly for Viber on a few projects (scripts, mobile banners, press releases, etc). This film promotes Viber's newest functionality: Secret Chats.

Viber


For the past year, I have been working directly for Viber on a few projects (scripts, mobile banners, press releases, etc). This film promotes Viber's newest functionality: Secret Chats.

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Bugatti


In 2016, Bugatti released the new Veyron. Prior to the launch, we were asked to find a way to startle the world on the topic.

e collaborate with artists, architects and engineers, giving each of them the opportunity to develop an installation revolving around the car, with one constraint: they can only reveal a tiny part of their choice (a piece of the bodywork, a rear mirror, a license plate, half of a wheel, its sound…).

Bugatti


In 2016, Bugatti released the new Veyron. Prior to the launch, we were asked to find a way to startle the world on the topic.

e collaborate with artists, architects and engineers, giving each of them the opportunity to develop an installation revolving around the car, with one constraint: they can only reveal a tiny part of their choice (a piece of the bodywork, a rear mirror, a license plate, half of a wheel, its sound…).

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Van Cleef & Arpels


In 2014, Van Cleef and Arpels asked us to tell the story of their extraordinary Midnight Planetarium timepiece - a watch that shows the solar system running at its real course.

We came up with an experience that allows users to generate their own version of our film.

REQUEST PASSWORD

Van Cleef & Arpels


In 2014, Van Cleef and Arpels asked us to tell the story of their extraordinary Midnight Planetarium timepiece - a watch that shows the solar system running at its real course.

We came up with an experience that allows users to generate their own version of our film.

REQUEST PASSWORD

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Van Cleef & Arpels


To introduce Van Cleef & Arpel’s 2015 collection, we reimagined the brand’s universe for the digital world.

The collection is displayed in context, in a real-life ephemeral garden. In control of the camera’s movements via their laptops, users can visit the garden at their own pace, immersing themselves in a world where diamonds, clovers, sapphires and ladybugs are closer than they’ve ever been.

REQUEST PASSWORD

Van Cleef & Arpels


To introduce Van Cleef & Arpel’s 2015 collection, we reimagined the brand’s universe for the digital world.

The collection is displayed in context, in a real-life ephemeral garden. In control of the camera’s movements via their laptops, users can visit the garden at their own pace, immersing themselves in a world where diamonds, clovers, sapphires and ladybugs are closer than they’ve ever been.

REQUEST PASSWORD

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Simple SKINCARE


Although 2016 was unquestionably a pretty bad year for the world, it was actually pretty good to me.

I spent it working on two campaigns for R/GA: the launching of a new range of hydrating products for the UK, USA and Australia; and a brand campaign for the introduction of Simple in new markets (South America, Asia, Europe).

I will share the work as soon as I'm able to.

Simple SKINCARE


Although 2016 was unquestionably a pretty bad year for the world, it was actually pretty good to me.

I spent it working on two campaigns for R/GA: the launching of a new range of hydrating products for the UK, USA and Australia; and a brand campaign for the introduction of Simple in new markets (South America, Asia, Europe).

I will share the work as soon as I'm able to.

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Nike


Scripts, manifesto, tone of voice, newsletters, sport and seasonal landing pages for nike.com and other Nike projects.

REQUEST PASSWORD

Nike


Scripts, manifesto, tone of voice, newsletters, sport and seasonal landing pages for nike.com and other Nike projects.

REQUEST PASSWORD

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CLIO RS X HUSSEIN CHALAYAN


For the launching of the Clio RS - a limited edition for the modern woman - we partner with Fashion Designer and notorious geek Hussein Chalayan to create the keys of the future: a range of innovative accessories (sunglasses, clutches, jewels, leather gloves, phone case...) able to open the car.

CLIO RS X HUSSEIN CHALAYAN


For the launching of the Clio RS - a limited edition for the modern woman - we partner with Fashion Designer and notorious geek Hussein Chalayan to create the keys of the future: a range of innovative accessories (sunglasses, clutches, jewels, leather gloves, phone case...) able to open the car.